Brainstorm Topic

Week 2 - This week we brainstorm and choose our project that we will do until week 13 / final. We did brainstorm and feedback with the lecture and peers.

Topic :

1. Support Children Education
2. Natural Disaster
3. Event
4. Commercial

These are the idea list :

• Bicycle / Trotorian ( problem : traffic)
• First Impression ( problem : bullying / misunderstand )
• Planting ( problem : global warming )
• Permainan Traditional Event ( problem : healthy / socialisation / video game / computer game / iPad / tablet ) 
• Wayang Indonesia ( Conserve Indonesian Culture )
• Indonesia Endangered Animal Campaign 
• Ocean / Underwater Creature Conservation
• Fire Forest Campaign
• PSA for Outcast People ( disability people , gay , lesbian , etc )
• Moving Library / Bus Book 

References : Ads of the world

Notes :

A) Consumer Communication & purchase process

     

Awareness Positioning Consideration References ( primarily the role of adv ) , 

Shopping Purchase ( primarily the role of sales promotion ) . 

B) Partners & Levitt suggest the following considerations in establishing strategy : 

1. Customer attitude & buying behaviours ; Determine who your customers are ( demographic & psychographic )
2. Brand strategy 
3. Competitive strategy ; Evaluate past performance, both yours & your competitors.
4. Advertising Strategy ; How do you currently promote your product in existing market? Which media suits your needs?
5. Trade environment ; What are your distributors' attitudes towards brand ? What are your competitors' attitudes
6. Other external factors ; What resources are available ? What unpredictable factors may influence product's availability or pricing ? ( weather / raw materials, etc. )

C)  Research is used most often in the following ways : 

1. To help identity customers
2. To help look for new ideas in products or service
3. To help improve what is offered in products or service 
4. To help pin point cases of possible problems
5. To monitor activities
6. To help communications development 
7. To study promotional

D) Targeting market :

1. Geographic : location & climate
2. Demographic : age , gender , income, education, occupation, culture & marital.
3. Phsycographic : ( more personal characteristic ) interest / hobby , lifestyle , personality , attitudes & values.
4. Behaviour : daily activities / routines
5. Product related : when consumer use the product / service, product time span.