Introduction of Packaging

Week 1 - For the 1st week our lecture gave us the introduction about packaging.

What is Packaging ?

- It is a process.  Part of branding. Packaging helps brand to compete with other brands. It’s a process because we have to know the brand that we sell. It makes a differentiation between our brand and others.

- A creative process, of design, evaluation and production, mostly in 2 dimensional which convey many messages.

- It’s a part of big picture of branding program

- Packaging must do more than just simply look pretty

- It tells a story and has USP.

- A weapon of choice is consumer knowledge, graphic & structure.

Branding do :

•          Identify
•          Summarize
•          Securing
•          Differentiate
•          Adding Value

Brand Identity : Persona

USP : Unique Selling Point

SES : Social Economy Status

A : 4.000.000 <

B : 1.000.000 – 3.999.999

C : 1.000.000 >

Logo : visualy

Identity : implicit

Our lecture also gave us a great packaging website reference :

http://www.thedieline.com