Bonjour !: NYLON Indonesia Magazine Re-design

Nylon is fashion magazine that well known in many countries. The target market of the magazine is class B-A teenagers. Nylon is unique and edgy magazine, they mix fashion with pop alternative music.

Initial Reaction

When I first read Nylon Magazine, I think Nylon is a magazine that focused on the fashion. So there are not many information about celebrity. I have some difficulties to read it because the sub head or headline placing.

Content

I think the content is fit with the concept. Because the content show teenagers high fashion that love to mix and match cloths and cosmetic product that fit with the teenagers style. But I think the body text is too much for teenagers, because most of teenagers love seeing pictures and images.

Aesthetic

Nylon Indonesia is actually really fun with their elements. But I think the placing is not right. That’s make it uncomfortable and confuse to read.

Style

Nylon’s style is really unique, edgy, and fun. How they’re placing the page number is fun and different from other magazine. The look and feel is youthful and playful.

Layout

I think the layout is really fun, but somehow look messy and disturbing. So it’s difficult to reader to read it. I think it’s because of the placing is too playfull.

Flow

I think Nylon Magazine’s content flow really well. Even the article and the print advertising have the same topic and look in one spread.

Typography

Nylon used varieties typography. I think the typography is appropriate, but the placing is not maintain really well.

Color

The colors basic is bright and playfull. I think it’s fit with the target market of this magazine, teenagers.

Completeness

I think if there are some article about how celebrity nowadays dress up, or the solution / how to dress up that fit our varieties body shape. I will be helpful and interesting.

Audience

The audiences are around 15 - 23 years old.

This age group still love to match the colors.

I think it will be a good reponds.

Details

Some of the graphic element is really strong , that makes the content not really outstanding. Because of the element and content became too crowded, it become uncomfortable to read.

Problem Areas

The main problem is the placing of the headline, subhead, the graphic element, images and body text to make it comfortable to read.

Appeal

The cover is actually have a good hierarchy and the colors also attractive and match. The photograph background is black and white, so it’s not collide with the headline.

Context & Communication Area

Their concept is really strong and differernt from other fashion magazines. But there are some parts that still need to be fixed.

Solution

The solution is to arrange the placing of the headline, subhead, the graphic element, images and body text. But not remove the playful and quirky style.

NYLON 's Brainstorming :

NYLON 's Mind map :

NYLON 's Creative Brief

Creative Brief :

01 . BACKGROUND SUMMARY

Client

NYLON Magazine Indonesia

Product / Service

Monthly Magazine

About

Nylon is an American magazine that focuses on pop culture and fashion. Its coverage includes art, beauty, music, design, celebrities, technology and travel. Its name references New York and London.

Strength

It has a unique style and focus on fashion, music and art

Weakness

It is not agilable and the range of audience’s age is too wide

Opportunity

Some people are looking for a magazine that focus on high fashion, music and art.

Threat

Many others magazine with the same topics with better designed and layout

02 . PROJECT OVERVIEW

Title

NYLON Magazine Indonesia

Background

The design of the magazine was intended to be "hyper-legible. Nylon is licensed magazine in NY, US, and has already be in the market since 1999.. Nylon is an American magazine that focuses on pop culture and fashion. Its coverage includes art, beauty, music, design, celebrities, technology and travel.

03 . DRIVERS

Our goal in this project is to fix and develope better design and layout, especially on sub-heads, images, element graphic and text placing and hierarchy. So it will be more comfortable to reader tor read.

04 . AUDIENCE

Primary

Young Adult

Between the age of 18 - 25 years old

Especially female college educated who have interest in fashion or learn about fashion design and trend.

Secondary

Adult

Between the age of 26 - 34 years old

Female employed or single that pay attention in fashion trend and beauty.

5 . COMPETITORS

A. Girlfriend

Strenght

Young and fun teenage look and feel fit with the audience, have high qualities photos.

Weakness

Bad colours combinations, too crowded & Typeface choices are not really fit.

Opportunity

Some people have interest in the current trend, celebrity and lifestyle.

Threat

Well known and well design others magazine with the same topic and target audience.

B. LOOKS

Strenght

Haas many pictures , fast celebrity gossips / informations. The size of magazine is comfortable to hold and read.

Weakness

Messy Layout, pictures & text placement.

Opportunity

Some people have interest in the current trend, celebrity and gossip.

Threat

Well known and well design others magazine with the same topic and target audience.

6 . TONE

The designed has to reflect on the characteristic on Nylon Indonesia which are :

Quirky

Music

Artistic

Sophisticated

7. MESSAGES

NYLON Indonesia delivers current trend in fashion, music, art, design, musics, culture, health, and lifestyle with unique style of layout and design.

8 . VISUALS

The design can be explored with nice and unique style of layouts and illustration. With high quality of photographs and playful typography. Because Nylon also have art pop culture concept and it will attract many young people.

9 . DETAILS

Deliverables

Format :

Size : 27 . 2 cm x 22 . 6 cm

Consist : 130 Pages

Spine : 1 cm

Limitation / Restriction

The magazine could not include or has any disscusion that can provoke a misunderstanding, misleading information nor inappropriate content and words. Could not use fancy paper because of the budget.

Timeline

25/10/13

Reseach and analyse magazine anatomy.

01/11/13

Find the strengths and weakness of the magazine.

08 - 13/11/13

Creating creative brief and research layout styles.

20/11/13

Revising creative brief and creating specific information about NYLON Indonesia.

27/11/13

Brainstorming, creating mind mapping, making moodboards, and sketch the examples layout.

04/12/13

Creating flat plan, experiment on different types of grids,

making thumbnail sketches of magazine, find typography options.

11/12/13

Starting make layout digitally.

16/12/13

Layouting, progress of magazine , quality control, and feedbacks.

23/12/13

Layouting,,advertising, progress of magazine , quality control and feedbacks.

08/01/14

Page numbering, progress of magazine, quality control and feedbacks.

15/01/14

Finishing whole magazine, quality control and feedbacks.

22/01/14

Last checking the file, printing and binding the magazine.

29/01/14

Submission day , prepare for presentation.

05/02/14

Presentation day

10 . REPORT

This project is going to actualized under the supervision & agrement of of the client, NYLON Magazine Indonesia and the Creative Director , Ms. Utari Syaukat.

These are the 2 concepts :

After the feedback and opinion from peers, i decided to do the Fashion and Art Design concept.

This is the mood board :

Typography Choices for headlines :

Typography choices for body copy & intro / kicker :

After quality control with my lecture, and got feedbacks from my peers, I use Franklin Gothic Book, Bariol, Avenir and Letter Gothic STD for body copy and intro / kicker.

Because it's an asian issues edition. I use asian typography and brushes. these are the asian typography choices for headlines, page numbering and folio :

Flat Plan :

Layouts Sketch :

These are my progress and test print, I also got feedbacks from my lectures and peers , about ;

Low pictures resolution
Curning for some body text
Too long paragraph
River
More Illustration
More brush typography for headline instead serif typography

I use polyvore to make my own fashion spread. So this are the process of my fashion spread with Polyvore :

*after my set finishd I just uploaded it to tumblr and downloaded the image via tumblr.*

Brushes and elements experiment:

Drawings Experiment :

I used some of my drawings for my redesign magazine.

Coloring Experiments :

Makeups :

Akai Ko-en

Japanese Band

Charisma.com

Duo

by : Maydeline Tedjakusuma **Thankyou very much, maddy!**

WHOwho
Trio

Bag

Libeskind

Makeup :

Layouts experiment and alternative :

These are my progress:

Fashion Spreads :

Makeup Spreads :

News Spreads :

Music Spreads :

Culture & New Spreads :

Cover Story Spreads :

A talented model and fashionista , Maria agnes is the cover girl for this edition but, I got a problem to find Maria Agnes' high resolution and good photos. So I used one of korean actress' photos , Go Ara.